Adriano's new idea is to open a factory in the south of Italy, a very poor part of Italy. Convincing his board is a huge challenge. He takes Karen and her camera around the southern part of the country to scout for locations.

Adriano imagines his new factory and describes the layout to Karen. The workers in Dalmasso's factory are not happy about their working conditions and Mauro manages to placate them. Dalmasso notices his skill in dealing with people and has a new idea of a job for him.

Adriano's son Roberto has an idea he wants to develop, but Adriano is skeptical, at least at first. But Roberto knows how to tempt his father with good cocoa and this leads to an important meeting. While they are out, they discover that Mauro Barale is running for office.

Karen's report to her superiors about Olivetti's plans prompts some serious spying on his operation by the U.S. Mario Tchou explains his ideas to the new team of young engineers.

Adriano goes to Rome to try and get financing for his project. He is unpleasantly surprised to have to deal with someone he knows very well and with whom he had had a falling out.

The factory in Pozzuoli is a success, but the company has taken financial risks, which may be why Adriano is having nightmares. Dalmasso is closely following Adriano's movements.

The laboratory team is all excited as they come up with some great new innovations. They need more funding, however, and decide to demonstrate the results directly to the board.

Karen continues to do her work for the Americans, spying on Olivetti and the Community Movement. Dalmasso and Mauro are seriously trying to undermine Olivetti's efforts to get elected and to bring him to his knees financially.

The election results have come out, and they're disappointing. Grazia gives Adriano all her support, and this gives him the hope he needs to push ahead with his dream.

At the Olivetti home, it's Christmastime, and there's an air of celebration among the members of the extended family. Karen, who is listening in, is engulfed by feelings of nostalgia for her mother.

Christmas dinner is interrupted by a phone call from the plant, where engineers are working. Karen listens in. She then has an ominous meeting with the Americans.

Karen sends a clear message to Adriano and they meet. She has something important to tell him.

Mauro gets a political slap in the face. Olivetti is undergoing huge financial challenges and risks going under but Adriano doesn't lose hope.

Adriano is on his way to Switzerland. Before he gets on the train, he exchanges a solemn few words with someone who used to be a friend.

If the name Olivetti is still known today, it's because Adriano Olivetti made an important contribution to the industry of electronics, but also to the ethics of industry in general.