In this ad, heroic Giuseppe Garibaldi is stereotyped as a mammone (mama's boy), still under the thumb of his mammina (dear mother), stereotypical overprotective Italian mother.

Noemi Bossolo, known professionally as Sylia, sings the song that Lucio Battisti made famous. The lyrics to the song were written by Mogol, a frequent collaborator of Battisti, Celentano, and other artists.

Pupia.Tv – The Auction – Referendum commercial Public Water. On June 12th and 13th vote 2 Yesses against the privatization of water. The ad was produced by the commitee for public water of Velletri. Directed and edited by Luca D’Annibale. Idea and script by Astrid Lima. General organization – Annalisa Marroni.

A delightful television commercial with Christian De Sica, for “Parmacotto” ham. De Sica tries to charm a beautiful customer, but his wife shows up and ruins their flirtation.

Elisabetta Canalis, Italian TV hostess par excellence, appears as an inexperienced taxi driver. She asks the police if she can call them if she gets into difficulty, seeing as how she has an economical cellphone plan.

Christian De Sica goes to speak with his son's Latin teacher. He's annoyed about having to go, until he sees that the teacher is a beautiful woman (Belen Rodriguez). He quickly comes about, passing himself off as an expert in Latin.

For a TV commercial in Germany, Elisabetta Canalis, Italian actress and showgirl, lends her image to "Giotto" chocolates, made by the Italian company, Ferrero.

English names for things are more and more popular in Italy. The original famous Italian cookie Pan di Stelle (star bread) is a rich, caloric, chocolate and hazelnut cookie. The Mooncake is a slightly less caloric, and creamier spinoff.

Serena is near one of the beaches of her town, Maratea, where she lives with her family and she tells us a few things about herself.

Go clothes shopping with Serena, who's looking for something nice for a festa, as well as some everyday wear.

Serena is still shopping for clothes, and looks at some pretty flashy shoes. In the end, though, she goes for the jacket, and she fishes in her bag for the cash. She gives us a good example of how the plural is used when talking about euros. Euro is both singular and plural in Italian. So whether we're talking about soldi (money) or euro (euros), Italians think in the plural!

Serena and Martina take you to a shop that sells both home health care products and beauty aids. This kind of shop is called a sanitaria, coming from the word, sanità (health). If you ever (heaven forbid!) need a wheelchair, ace bandage, neck brace, or even orthopedic shoes, this is the place to go. Today, Serena and Martina are shopping for more glamorous items.

Serena goes in to a shop with a friend to buy some beauty cream. She pays by carta di credito, and makes sure she walks out of the store with lo scontrino (the receipt), which is obligatory in Italy! As an afterthought, she would like Gerarda, the proprietor, to gift-wrap the beauty cream for her, so she asks for un pacchetto regalo.

Serena takes us to visit her house, where besides all the things her mother collects, there's a fireplace, and a view of the sea.

The traditional Anglo-Saxon holiday, Halloween, has gradually taken hold in Italy and is now an occasion for partying, wearing costumes, and having fun. Serena opens up the door to her apartment and...