Giuseppe Pitrè received his degree in medicine in 1865. His patients, among Palermo's poorest, provided him with a wealth of ethnographic material.

The segment concentrates on the richness of the Sicilian dialect, a dialect which is less and less spoken. The narrator interviews two poets who recite their works in Sicilian, providing insights into the language.

Saint Rosalia (1130–1166), recognized by her crown of roses, is Palermo's patron saint. The video shows the July 14 parade in honor of the saint, and a young man who credits his cure from a grave illness to Saint Rosalia.

Pitrè's mission was to conserve and safeguard the traditions of his people, the Sicilians, and to keep the roots alive. Looking at religious traditions is one important way to do this.

This segment focuses on an actor who retells and acts out stories from Sicily's past, speaking in Sicilian dialect. He uses the Pitrè Museum as a source for material. The museum houses a manuscript with over 4,000 Sicilian proverbs, just one of the many volumes of Sicilian ethnographic material.

Pitrè's life was marked by a sort of travelling storyteller tradition in his family. In those days, a cuntastorie (storyteller) would go around to all the piazzas and tell stories, and people would pay to hear them.

In this segment, we see some swordfish harpoon fishing, and hear an old Sicilian legend about a boy named Nicola who could stay underwater for a very long time.

We learn about Pitrè's life, and his relationship to the sea.

Giuseppe Pitrè was an ethnologist who collected documents pertaining to Sicily and its culture and traditions. His work is the basis for this documentary, which unites live footage, drawings, and archival documents.

The Naples soccer team is the most popular team in Southern Italy, having won a very high number of games. They have an estimated four million fans worldwide, many of whom come to this shop to buy jerseys.

Catena and Agata relax in the garden of Agata's baglio [Sicilian architectural form with buildings arranged around a courtyard]. They're getting ready to cook typical Sicilian dishes that Catena will include in a cookbook she's writing.

That's Italy allows us to discover different aspects of Italian style. This first episode features Basilicata, a region offering places of astonishing beauty that few know and few appreciate.

Interview with Walter Caporale, national president of Animalisti Italiani [Italian Association for the Rights of Animals], whose mission is safeguarding the life of domestic animals and the prevention of cruelty towards them.

Interview with Cipriano Moneta, Italian Country Manager of XING. Moneta talks about his work on this start-up social network, and why it will succeed. Moneta worked for many years in recruitment and believes XING will be extremely useful for job hunters.

An interview with Cipriano Moneta, the national manager of Xing Italy, a social network for professionals. He tells us why Xing is much more useful than Facebook or Twitter.